I’m a product leader with a passion for people and a bias towards action.
After starting my career crafting brand and marketing strategies at one of the nation’s largest independent advertising shops, I transitioned into product strategy and design to apply my passion for people to the products and services they use.
As a product manager with a focus on experience design, I guide my clients and teammates on how to achieve business goals, deliver on brand promises, and connect with the people who fuel the success of both – users and end customers.
Two of my favorite words are “why” and “how.” I constantly push myself and others to understand the big picture, but understanding is only half the battle. How understanding translates into action is where the real magic lies. A strategy is only as strong as the outcome it yields, and translating an approach into action is where the “doer” in me finds the most joy.
Certifications and Recognition
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In theory: “A Certified SAFe® 5 Agilist (SA) is a SAFe enterprise leadership professional who is part of a Lean-Agile transformation. Key areas of competency include the application of Lean-Agile principles, execution, and release of value through Agile Release Trains (ARTs), and building an Agile portfolio with Lean-Agile budgeting.”
In practice: I completed SAFe training (courtesy of my employer) and enjoyed the opportunity to learn more about the approach.
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I received my GA certification from Google in February 2024.
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In the spring of 2020, I was selected join Adweek’s Executive Mentorship Program – an initiative that matches mentees with influential marketers worldwide.
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I developed messaging strategies for three nationally recognized campaigns on behalf of Orkin, Volunteers of America, and Choctaw Casinos & Resorts.
When I’m not clocked in, you’ll find me…
Finding any way to get outside with my husband, Ty, and our family and friends
Digging into a book. My current read:
The Covenant of Water by Abraham Verghese
Running through Dallas